06. Social Media & Personal Branding with Stephanie Quinn

Listen to Episode 06!

SHOWNOTES:
Stephanie Quinn & Rodeo Results 

Personal Branding = YOU

• Your brand is ever evolving.
• Your social media is a part of your brand.
• You can control your social media feed and what people get to know about you.

2 Key Players in your Social Media Feed:

1. Authenticity
2. Vulnerability

Share your journey. Share your struggles as much as your wins.

It's all about images. 

• To get people to read, you need compelling images.
• What will make people stop and read?

How to get "the right image".

• SECRET SAUCE: It is a job.
• You have to put in some effort.
• You can do it by yourself.
• Try recording as a video and then still-shoting the images you like.

Brands like to see your efforts on social media. Shows commitment and work ethic.

Let's talk captions.

• Keep your content consumable. Not too long.
• Compelling story.
• #HASHTAG!!!

Sponsorships:

• Keep your feed clean and consistent.
• Post about 3-5 posts each week. 
• Look at formatting after you post and edit. 
• Tag brands in your photos. 

Keep up to date with current trends. Try new things on occasion.

Getting followers takes time.

• Be uniquely you.

Use Instagram Stories!

• It's a fun way to connect with your audience.
• Share advice.
• Share experiences. 

DOs

• not be afraid to talk about yourself
• post consistently
• be professional.
• think of it as an extension of your job.
• use stories.
• connect with others on social media. 

DON'Ts

• do sloppy posts
• post anything negative.
• use profanities.

KEY TAKEAWAYS

• Don't separate your digital media from yourself.
• Think about the person behind the account.
• Don't be afraid to ask for what you want.
• Don't be afraid to express yourself.
• Use it to make others feel good about themselves too.
• Post pictures of yourself! I want to see your face. 
• #LoveYourSelfie 

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